More than anything, Seto is famed for its pottery. Indeed, one of the Japanese words for pottery, "setomono", comes from the city's name, and means "things made in Seto".
The town's many pottery shops and its small streets and pathways all speak to this heritage. As well, from Iwayado Park to Jokoji Temple, the town is blessed with abundant nature that makes it a beautiful place to visit in all four seasons.